Owner Nation is a Destination Dedicated to Making the Job of Owning
and Marketing a Small Business a Little Easier
VENLO, The Netherlands--(BUSINESS WIRE)--Jun. 19, 2013--
Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of
professional and affordable marketing products and services to business
owners, today announced the launch of Owner
Nation, a content hub that will host a variety of topics and
information that are relevant to U.S. business owners as they promote
their businesses. Vistaprint
is further showing their support by launching Owner Nation during Small
Business Week, an annual week dedicated to small businesses in the
United States.
Visitors to the Owner Nation site can expect to find a wealth of
inspiring and educational content in the form of articles, videos
and galleries full of ideas, advice and inspiration aimed at helping
small businesses with marketing. Topics include information on ways to
promote a business, the latest social media trends, why it is important
to keep business identity consistent and how to boost creativity and
avoid burnout.
User-generated content will provide business owners a look at what their
peers are doing, and an opportunity to learn from them. The content will
be both informational and entertaining. In addition, customers can look
forward to a video contest where they can enter to be featured in an
upcoming Vistaprint television commercial.
“For over a decade, Vistaprint has worked with business owners around
the world,” said Don LeBlanc, chief marketing officer for Vistaprint.
“In the process, we’ve learned just how challenging it is to own and
market a small business. Budgets are tight. Time is even tighter. Often
these owners feel they don’t have a place to turn to for advice,
inspiration and validation. Owner Nation is our way of trying to make
their job just a bit easier, and a bit more fun.”
“As the owner of a small business of only five people, it is hard to
find tips and advice for businesses as small as us,” said Lea O’Connell,
Vistaprint customer and owner of Ye Ole Sweet Shoppe in Erie, PA. “But
it is clear that Owner Nation was created to fill that void. I’ll make
this an everyday stop, and I can’t wait to share with my fellow business
owner friends. Vistaprint has for years been a great resource for
marketing and promotional materials, but this new site will do much
more. It is nice to know that Vistaprint is there for me in between
orders.”
At Owner
Nation, all advice is based on real world experience and the product
of either the practical expertise of actual Vistaprint customers, or the
proven skills of our in-house design and marketing experts.
About Vistaprint
Vistaprint N.V. (Nasdaq: VPRT) empowers more than 15 million micro
businesses and consumers annually with affordable, professional options
to make an impression. With a unique business model supported by
proprietary technologies, high-volume production facilities, and direct
marketing expertise, Vistaprint offers a wide variety of products and
services that micro businesses can use to expand their business. A
global company, Vistaprint employs over 4,100 people, operates more than
25 localized websites globally and ships to more than 130 countries
around the world. Vistaprint's broad range of products and services are
easy to access online, 24 hours a day at www.vistaprint.com.
Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or
its subsidiaries. All other brand and product names appearing on this
announcement may be trademarks or registered trademarks of their
respective holders.
Source: Vistaprint N.V.
Vistaprint
Kaitlin Ambrogio, 781-652-6444
publicrelations@vistaprint.com
