Vistaprint Launches New Brand TV Advertising Campaign
Prolific DR advertiser makes first venture into emotional, brand-led execution to drive a change in perceptions
Directed by international award-winner
The aim of the campaign is to elevate brand perception and foster a
higher emotional connection with customers, while communicating both the
quality and depth of its range of affordable, customizable printed
marketing products for micro businesses at any stage. As the leading
e-commerce company serving micro business owners with Do it Yourself
marketing materials, Vistaprint expects the commercial to help grow its
share in this
“We have made positive improvements across the board with product quality and range, technology, customer service, site experience, marketing and pricing. Having also updated our visual identity in late 2014, we have a solid platform to do really great brand work that complements the direct marketing strategies that have proven so successful for us in the past.”
The creative was developed in-house by Vistaprint’s own internal agency,
which comprises over 120 employees working from locations in the US,
"As a result, when we set out to express the essence of the Vistaprint brand in this ad, we knew we had to capture the essence of the small business owner, and that meant we had to tell a tale that was both completely business and completely personal. And so ‘The Postcard’ was born. It pays homage to the small business owners that inspire us every day."
The first airing of the TV commercial marks the start of a wider brand
marketing campaign in
About Vistaprint
Vistaprint is a global e-commerce brand empowering more than 16 million
micro business owners to professionally promote their business with
quality printed and digital marketing products at an affordable price.
Our world-class online design studio allows customers to easily
customize their products including business cards, marketing materials,
signage, promotional products, apparel, websites, digital marketing,
cards and stationery at
www.vistaprint.com. Our patented printing technique allows us to
maximize efficiency and consistently deliver quality and value to
customers. This innovative process is supported by 25 localized websites
serving various global markets; world-class manufacturing facilities
around the globe, including
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150204006108/en/
Source: Vistaprint
For further information please contact:
Vistaprint
Sara
Nash, +1. 781-652-6444
Vistaprint PR Manager for North America
publicrelations@vistaprint.com