FORM 8-K/A

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 8-K/A

(Amendment No. 1)

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): April 25, 2013

 

 

Vistaprint N.V.

(Exact Name of Registrant as Specified in Charter)

 

 

 

The Netherlands   000-51539   98-0417483

(State or Other Jurisdiction

of Incorporation)

  (Commission File Number)  

(IRS Employer

Identification No.)

Hudsonweg 8

Venlo

The Netherlands

  5928 LW
(Address of Principal Executive Offices)   (Zip Code)

Registrant’s telephone number, including area code: 31 77 850 7700

Not applicable

(Former Name or Former Address, if Changed Since Last Report)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

 


Item 2.02. Results of Operations and Financial Condition

Vistaprint N.V. is filing this amendment to Current Report on Form 8-K/A for the purpose of including its presentation discussing its financial results for the third fiscal quarter ended March 31, 2013. The presentation is furnished as Exhibit 99.2 to this report.

On April 25, 2013, Vistaprint filed with the Securities and Exchange Commission the Current Report on Form 8-K to which this amendment relates.

The information in this Item 2.02 and Exhibits 99.1 and 99.2 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except as expressly set forth by specific reference in such a filing.

Item 9.01. Financial Statements and Exhibits

 

(d) Exhibits

See the Exhibit Index attached to this report.


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date: April 26, 2013   VISTAPRINT N.V.
  By:     /s/ Michael C. Greiner
      Michael C. Greiner
      Chief Accounting Officer


Exhibit Index

 

Exhibit No.

  

Description

99.1    Press release dated April 25, 2013 entitled “Vistaprint Reports Third Quarter Fiscal Year 2013 Financial Results” was previously furnished as an exhibit to Vistaprint’s Current Report on Form 8-K filed with the Securities and Exchange Commission on April 25, 2013
99.2    Q3 Fiscal Year 2013 Earnings Presentation, Commentary & Financial Results Supplement dated April 25, 2013
EX-99.2
Q3 Fiscal Year 2013
Earnings Presentation, Commentary
& Financial Results Supplement
April 25, 2013


This document is Vistaprint’s third quarter fiscal year 2013 earnings commentary.  This document contains slides and accompanying comments in the “notes”
section below each slide.


Safe Harbor Statement
2
This presentation and the accompanying notes contain statements about our future expectations, plans and prospects of
our business that constitute forward-looking statements for purposes of the safe harbor provisions under the Private
Securities Litigation Reform Act of 1995, including but not limited to our financial guidance, outlook, expectations, and
investment areas for the fourth quarter and fiscal year 2013; our planned investments in our business and the anticipated
effects of those investments; our operational growth strategy and the anticipated development of our business and
financial results in response to our strategy; and the anticipated growth and development of our business and markets,
especially in Europe and Asia-Pacific. Forward-looking projections and expectations are inherently uncertain, are based
on assumptions and judgments by management, and may turn out to be wrong. Our actual results may differ materially
from those indicated by these forward-looking statements as a result of various important factors, including but not limited
to flaws in the assumptions and judgments upon which our projections and guidance are based; our failure to execute our
strategy; our failure to make the investments in our business that we plan to make or the failure of those investments to
have the effects that we expect; our failure to identify and address the causes of our revenue weakness in Europe; our
failure to acquire new customers and enter new markets, retain our current customers, and sell more products to current
and new customers; the willingness of purchasers of marketing services and products to shop online; currency
fluctuations that affect our revenues and costs; costs and disruptions caused by acquisitions; the failure of our acquired
businesses to perform as expected; difficulties or higher than anticipated costs in integrating the systems and operations
of our acquired businesses into our systems and operations; unanticipated changes in our market, customers or business;
our failure to promote and strengthen our brand; the failure of our current and new marketing channels to attract
customers; our failure to manage the growth, changes, and complexity of our business and expand our operations;
competitive pressures; our failure to maintain compliance with the financial covenants in our revolving credit facility or to
pay our debts when due; costs and judgments resulting from litigation; changes in the laws and regulations or in the
interpretations of laws or regulations to which we are subject, including tax laws, or the institution of new laws or
regulations that affect our business; and general economic conditions. You can also find other factors described in our
Form
10-Q for the fiscal quarter ended December 31, 2012 and the other documents we periodically file with the U.S.
Securities and Exchange Commission.


Please read the above safe harbor statement.  Additionally, a detailed reconciliation of GAAP and non-GAAP measures is posted in the appendix of the Q3 fiscal
2013 earnings presentation that accompanies these remarks.


Presentation Organization & Call Details
3
Presentation Organization:
Quarterly review and
operational update
Q3 FY13 operating and
financial results
Looking ahead
o
Remainder of FY13
o
Guidance
o
Early thoughts on FY14
Supplementary information
Reconciliation of GAAP to
Non-GAAP results
Live Q&A Session:
5:15 p.m. Eastern
Link from the IR section of
www.vistaprint.com
Hosted by:
Robert Keane
President & CEO
Ernst Teunissen
EVP & CFO


This presentation is organized into the categories shown on the left hand of this slide.
Robert Keane, CEO, and Ernst Teunissen, CFO, will host a live question and answer conference call at 5:15 p.m. US Eastern time which you can access through a link
on the investor relations section of www.vistaprint.com.


Quarterly Financial Results
4
Consolidated
$0.32
$0.19
$0.82
$0.01
$0.10
$(0.05)
$0.66
$0.17
$0.43
$0.31
$0.97
$0.29
$0.40
$0.25
$1.02
$0.48
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
GAAP EPS*
Non-GAAP EPS*
$209
$212
$300
$258
$250
$251
$348
$288
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Webs revenue (millions)
Albumprinter revenue (millions)
Organic revenue (millions)
Revenue and EPS results for the consolidated business, including Albumprinter and Webs results since October 31, 2011 and December 28,
2011 (dates of purchase, respectively).
Non-GAAP adjusted net income per diluted share for all periods presented excludes the impact of share-based compensation expense and its
related tax effect, amortization of acquired intangible assets and a tax charge related to the alignment of Webs IP with our global structure.
Please see reconciliation to GAAP net income (loss) at the end of this presentation.
* Per diluted share


Our consolidated revenue in the third quarter of fiscal 2013 was in the upper part of the guidance range we set three months ago.  Revenue grew 12% on a
consolidated constant currency basis, to $288 million, including revenue from our Albumprinter and Webs acquisitions.  On an organic constant currency basis,
revenue grew 11% globally. 
GAAP earnings per share for the quarter was also ahead of our expectations at $0.17, driven by lower advertising expense as a percent of revenue, lower than
expected operating expenses, and strong gross margin performance.
Our outlook remains relatively unchanged versus the commentary we provided in January.  As described previously, we’re working to improve our execution in
Europe.  In Asia-Pacific, the majority of our revenue is in Australia and New Zealand, where we have high relative market share and have aggressively moved
toward more customer-centric marketing approaches, including changes to pricing and the presentation of our offers.  This has led to slowing near-term
growth prospects in the region.  In North America, we continue to execute well against our long-term strategic initiatives, but we have not yet seen a
meaningful increase in customer retention, which we would expect to see over the longer-term.  On the profit side, we continue to execute well and we expect
to deliver EPS at or above our previous expectations for the year.


Operational Update
5
Organic constant-currency results still mixed
o
North America up 15%
o
Europe up 5%
o
Asia Pacific up 10%
Continued effort to improve execution in Europe and
drive toward a more customer-centric culture globally
Acquired companies (Albumprinter and Webs)
o
Post-acquisition integration on track
o
Both grew >25% year over year in constant currencies


At a high level, our operational results were as follows:
Organic revenue growth by region continues to vary.  Our new customer growth continues to be relatively in line with our expectations given our
advertising spend, and our repeat orders continue to lag our expectations.  The many changes we are making to customer experience, pricing, and our
marketing and merchandising approach continue to create headwinds for revenue.  But we remain confident that our approach will benefit customers,
the company and our shareholders over the longer term.
We continue to make strides in aligning our marketing organization globally and laying the foundations to improve our European marketing execution. 
This quarter, we continued to evolve our organizational structure in marketing, and our European team delivered on the targets we set three months ago.
We are doing this in tandem with an ongoing cultural shift at the company to become more customer centric.  As described last quarter, we expect our
efforts to take time to drive a noticeable difference in our revenue growth rates.
Moving to the acquisitions we made last year, both Albumprinter and Webs are performing well, each having grown over 25% year-over-year in Q3.  
We are on track with our major integration activities as well.


Operational Performance:
Reinvigorate Growth in the Core Business
6
Strategy Element
Description
Long-Term Goals
Q3 FY13 Results/Examples
Major improvements to customer
experience, satisfaction and loyalty
Change success metrics from
short-term transaction-focused
value to longer-term life time value
and achieve higher life time value
per customer
Continued improvements in net
promoter score, a leading
retention indicator
Continued testing changes to
pricing transparency, simplicity
and consistency
New content designs
New tools to reduce printing
errors
Customer service improvements
Invest more deeply into selected
traditional Vistaprint marketing
channels and expand in relatively
new channels such as broadcast
with higher than average COCA,
but attractive longer term ROI
Accelerate new customer
acquisition
Reach offline audiences not
currently looking to online suppliers
Refining modeling and
measurement to help optimize
spend
Leverage customer research to
define branding attributes
Accelerate investment in production
process improvements, employee
training, supply chain management
and manufacturing-related
engineering
Step function changes in quality
and reliability
Significantly lower unit
manufacturing costs
Continued improvements to
manufacturing operating metrics
(quality, speed, delivery, cost,
reliability)
Quality conformance and
problem resolution initiative
Customer Value
Proposition
Improvements
Life Time Value
Based Marketing
World Class
Manufacturing


During the quarter, we made progress in each of our strategic initiatives to reinvigorate growth in our organic business. 
In terms of improving our customer value proposition, this quarter we continued our efforts to improve the clarity of pricing, offers and messaging; we
continued with extensive market research; we introduced new premium graphic design templates for key marketing products; we utilized new behind-
the-scenes software tools that help minimize printing errors and enhance the customer experience; and we further empowered our customer service
organization to assist our customers. 
In our LTV-based advertising initiatives, we are focused on refining our modeling and measurement techniques to help us optimize our advertising spend
and gain efficiencies, and we are leveraging our customer research to inform future branding and advertising initiatives in various markets. 
Our manufacturing investments continue to drive improvements in process productivity, delivery reliability and product quality, and we also launched a
new initiative to improve product quality conformance and drive faster problem resolution when issues arise.


Operational Performance:
Build Foundations for Future Growth
7
Strategy Element
Description
Long-Term Goals
Q3 FY13 Results/Examples
Digital small business marketing
offerings (websites, email
marketing, social media)
Lay foundations for continued rapid
growth five and more years in the
future
Seek M&A opportunities of firms that
possess technology, market
presence and/or expertise in target
areas
Continued digital subscriber adds in
Q3 with continued increase in ARPU
Strong Webs revenue growth
New product feature: Pagemodo
Posts
Continued with Webs integration; on
track for deliverables
Enable customers to share and
preserve memories through
personalized products for home
and family use
Strong Albumprinter revenue growth
New design content for invitations
and announcements products
New wedding site experience and
wedding design content
Expand to markets beyond
Europe and North America
Current focus on building
foundation for future growth in
Asia
Continued organizational building of
teams in Singapore and India
Minority investment in China
Strong growth off of small Japanese
business
Significant commitment of financial
resources for the foreseeable future
Digital Marketing
Home & Family
Geographic Expansion


In addition to our initiatives in our organic business, our efforts to build foundations for future growth in adjacent markets continued.  
Digital: Our Vistaprint-branded digital subscriber base was 356,000 customers as of March 31, with continued improvement in monthly revenue per
customer.  In addition, we made significant progress on product development and integration activities.  In the third quarter, we launched a new feature
for Pagemodo called Pagemodo Posts, which helps customers generate content to engage their customers over social media.  We are tracking to an on-
schedule launch of a new version of Vistaprint web sites with the same site builder designed and utilized by Webs at its heart – we expect this over the
summer.  And we continue to drive toward an integrated experience for a customer to purchase physical products with content that matches their
digital web site.
Home and Family: Albumprinter performed very well during the quarter as we continue to expand our sales of photo books in Europe. In our organic
business, we launched new designs for our invitations and announcements product lines, and delivered an enhanced wedding site where brides-to-be
can purchase all the paper products they need for a successful wedding, including save the dates, invitations, thank you cards, menus, place cards and
more.  We’ve been adding new premium design content so that brides don’t have to sacrifice style to meet their budget. 
Geographic Expansion: Finally, we continued to build out our teams in Singapore, India and, via our indirect minority investment, China. In Japan, we
continue to see strong growth off of a small revenue base. These geographic markets are not expected to have any significant impact on our revenue in
the near term, but we remain confident that that they offer attractive longer term growth opportunities for Vistaprint. Our investments here are, in
aggregate, a significant financial commitment that will continue for the foreseeable future.


Q3 FY 2013
Financial and Operating
Results
8


Q3 FY 2013: Key Financial Metrics*
9
*
Financial metrics for the consolidated business, including Albumprinter results since October 31, 2011 and Webs results since December 28,
2011 (dates of purchase).
**
Non-GAAP adjusted net income and non-GAAP adjusted EPS exclude share-based compensation expense and its related tax effect,
amortization of acquired intangible assets, and charges related to the alignment of Webs IP with our global operations. Please see
reconciliation to GAAP net income (loss) and EPS at the end of this presentation.
Quarter Ended 03/31/2013
YTD Period Ending 03/31/2013
Revenue
$287.7 million
12% y/y growth
12% y/y constant currency growth
11% y/y organic constant currency
(ex-acquisitions)
$887.4 million
15% y/y growth
17% y/y constant currency growth
13% y/y organic constant currency
(ex-acquisitions)
GAAP Net
Income
$5.9 million
2.0% net margin vs. 0.1% last year
significant increase y/y
$0.17 Diluted EPS
significant increase y/y
$27.1 million
3.1% net margin vs. 5.2% last year
decrease of 32% y/y
$0.78 Diluted EPS
decrease of 23% y/y
Non-GAAP
Adjusted Net
Income**
$16.9 million
5.9% net margin vs. 4.4% last year
increase of 51% y/y
$0.48 Non-GAAP Diluted EPS
increase of 66% y/y
$61.8 million
7.0% net margin vs. 8.1% last year
decrease of 1% y/y
$1.75 Non-GAAP Diluted EPS
increase of 13% y/y
Consolidated


Turning to financials, and as noted above, Vistaprint generated revenue of $288 million in the third quarter, reflecting a 12% year-over-year increase.  In organic
constant-currency terms, excluding Albumprinter and Webs, this reflected 11% year-over-year growth for the business, at the high end of the constant-currency
expectations we set three months ago.
GAAP net income for the third quarter was $5.9 million, or 2.0% of revenue, reflecting an increase versus an essentially break-even quarter in the year-ago period. 
GAAP EPS in the third quarter was $0.17, compared to $0.01 in the year-ago-period.  We have passed the one-year anniversary of the acquisitions of Webs and
Albumprinter, so our year-over-year net income comparison is more favorable than in the first half of 2013.  Additionally, as mentioned previously, we have begun
to slow our expense growth, which had a meaningful impact on our profits in the third quarter.
Non-GAAP adjusted net income in the third quarter was $16.9 million, or 5.9% of revenue, reflecting an increase of 51% year over year.  Non-GAAP adjusted EPS
was $0.48 in the third quarter of fiscal 2013, which is up 66% year over year.
Both GAAP and non-GAAP EPS reflect the benefit of a lower share count year-over year due to past share repurchases.


Cash Flow & ROIC Highlights*
Quarterly cash flows and investments (in millions)
Q3FY13
Q3FY12
YTD FY13
YTD FY12
Cash flow from operations
$8.1
$9.6
$103.3
$121.3
Free cash flow**
$(5.5)
$(0.3)
$30.8
$83.9
Capital expenditures
$11.2
$8.5
$66.5
$32.9
as % of revenue
3.9%
3.3%
7.5%
4.3%
Trailing Twelve Month Return on Invested Capital*** (GAAP)
8%
17%
NA
NA
Trailing Twelve Month Return on Invested Capital*** (Non-GAAP)
18%
25%
NA
NA
10
Share repurchase program
Q3FY13
April 1-17, 2013
YTD FY13
Shares purchased
410,400
493,700
1,731,446
Average cost per share
$39.50
$37.90
$35.08
Total purchase spend, inclusive of transaction costs, in millions
$16.2
$18.7
$59.7
Consolidated
Balance sheet  (in millions, as of March 31, 2013)
Cash and cash equivalents
$51.3
*
Financial results for the consolidated business, including Albumprinter and Webs results
**
   
FCF = Cash Flow from Operations – Capital Expenditures – Purchases of Intangible assets not related to acquisitions – 
   Capitalized Software Expenses
*** 
ROIC = NOPAT / (Debt + Equity – Excess Cash)
   
Net operating profit after taxes (NOPAT)
  
Excess cash is cash and investments of 5% of last twelve month revenues
  
Operating leases have not been converted to debt
   Non-GAAP TTM ROIC excludes share-based compensation expense and its related tax effect, amortization of acquired 
  intangibles, and charges related  to the  alignment of Webs IP with our global structure on NOPAT
  Excess cash definition updated in period ending 03/31/2013 and for prior periods.


Cash and cash equivalents were approximately $51.3 million as of March 31, 2013. During the quarter, Vistaprint generated $8.1 million in cash from
operations, compared with $9.6 million in the third quarter of fiscal 2012.  Free cash flow was ($5.5) million in the third quarter, down from ($0.3) million in the
third quarter of fiscal 2012. 
On a trailing twelve-month basis, return on invested capital (or ROIC) as of March 31, 2013 declined due to the planned reduced profitability in our business
during the fiscal year.  Including share based compensation expense, it was approximately 8%, and excluding share based compensation expense, it was
approximately 18%.  We expect ROIC to improve significantly over time, as we expect our FY12 and FY13 investments to bear fruit later in FY14 and beyond.
The company repurchased 410,400 shares during the quarter at an average cost per share of $39.50.  Subsequent to the end of the quarter (through April 17,
2013), we have repurchased an additional 493,700 shares at an average cost per share of $37.90.  Year to date (through April 17, 2013), we have repurchased a
total of 1,731,446 shares at an average cost of $35.08.  We have approximately 6.3 million shares left under the repurchase authorization approved by our
shareholders in November 2012 and under the Supervisory Board approval of February 2013.  We sought this approval for flexibility, and any decision to make
additional repurchases will be weighed carefully by our Supervisory Board and Management Board, and will depend upon many factors.


Geographic Segment Revenue -
Quarterly
(millions)
North America:
57% of total revenue
15% y/y growth
15% y/y constant currency
growth including Webs
15% y/y organic constant
currency growth
Europe:
37% of total revenue
8% y/y growth
8% y/y constant currency
growth including Albumprinter
5% y/y organic constant
currency growth
Asia Pacific:
6% of total revenue
6% y/y growth
10% y/y constant currency
growth
Revenue results for the consolidated business, including Albumprinter and Webs results since respective acquisition dates. All Albumprinter revenue
included in European segment.  All Webs revenue included in NA segment.
Please see reconciliation to reported revenue growth rates at the end of this presentation. 
Q3 FY2013
11
Consolidated
$119.2
$118.7
$139.8
$139.7
$140.9
$141.6
$164.7
$160.1
$2.3
$2.5
$2.6
$2.8
$2.9
$77.8
$80.0
$127.3
$88.4
$79.1
$74.3
$136.5
$93.2
$15.7
$11.8
$12.9
$15.4
$22.8
$15.1
$11.8
$13.7
$17.0
$15.4
$15.1
$17.5
$21.5
$16.4
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Asia-Pacific
Albumprinter (inc. in Europe)
Europe
Webs (inc. in North America)
North America
Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior
year period’s average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges
recognized in revenue.


For the third quarter, revenue performance by geography, inclusive of Albumprinter and Webs revenues, was as follows:
North American revenue was $163.0 million, reflecting 15% growth year over year in both reported and constant currency terms.  This revenue is
inclusive of the $2.9 million of revenue from the Webs acquisition.  Excluding Webs, our North American business also grew 15% year over year in
constant currency.  The North American team continues to execute well against the key customer value initiatives we launched 18 months ago.  With
that said, we have yet to see the improvements we’ve made here in customer satisfaction translate into a meaningful increase in repeat revenue. We
have however seen annual gross profit per customer improve in North America since the launch of our strategy.  
European revenue was $108.3 million, reflecting 8% growth year over year in both reported and constant currency terms.  This revenue is inclusive of
the $15.1 million of revenue from the Albumprinter acquisition.  Excluding Albumprinter, our European business grew 5% year over year in constant
currency.  While this was in line with the expectations set three months ago, this growth was lower than what we believe is possible longer term in
Europe. Although it is possible that the macroeconomic environment in Europe is having an impact on us, we can’t quantify it and do not believe this is a
material cause of our below-plan performance.  Instead we are focusing on improving our own value proposition and marketing execution in Europe.
Asia-Pacific revenue was $16.4 million, reflecting 6% growth year over year in reported terms and 10% growth year over year in constant currency.  As
we mentioned last quarter, we expected growth rates in Asia-Pacific to remain relatively low for the foreseeable future as we are aggressively adopting
pricing and offering changes here as part of our commitment to improving our customer value proposition, and as we reach relative maturity in the
Australian and New Zealand markets, which currently constitute the vast majority of our revenue in this region and where we have high levels of market
penetration.  Our revenue in Japan, India and other parts of Asia Pacific are faster growing, but are currently a small part of our overall revenue in the
region.
Currency exchange rates in the quarter were essentially neutral to revenue growth year over year as most major currencies moved only slightly in comparison
to Q3 FY2012 exchange rates.
Sequentially, the Euro and Australian Dollar strengthened against the U.S. dollar, while the British Pound and Canadian Dollar weakened.  The net effect of all
currencies on revenue was neutral versus second quarter rates.  Compared to the currency rates we assumed when we gave guidance in January, there was a
negative currency impact on Q3 revenue of $1.4 million.


Operational Metrics
(Excludes Albumprinter and Webs)
12
Organic
$34.56
$34.69
$36.17
$36.03
$37.75
$36.38
$34.61
$35.38
$36.73
$36.78
$36.25
$38.43
Q4
FY10
Q1
FY11
Q2
FY11
Q3
FY11
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Average Order Value
4.8
5.0
6.5
5.8
5.6
5.9
8.3
7.0
6.4
6.5
9.0
7.2
Q4
FY10
Q1
FY11
Q2
FY11
Q3
FY11
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Orders (M)


Vistaprint’s organic business metrics, excluding Albumprinter and Webs, were as follows: 
Total orders processed in the quarter were approximately 7.2 million reflecting growth of 3% year over year. 
Average order value was $38.43, up 9% from an average order value of $35.38 in Q3 of last fiscal year.  Both new and repeat AOV grew year over year. 
AOV was up year over year in North America and Europe, yet down slightly in Asia Pacific.
These metrics should be viewed together and not individually, as factors such as currency, product mix, marketing campaigns, partner performance,
seasonality, and the like, can impact them.


Operational Metrics
(Excludes Albumprinter and Webs)
13
Organic
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
New Customers
(million)
21%
21%
22%
21%
23%
24%
27%
26%
24%
26%
27%
25%
0%
5%
10%
15%
20%
25%
30%
35%
Advertising as
% of Revenue
$22
$23
$24
$24
$26
$27
$26
$26
$25
$28
$27
$27
0 $
5 $
10 $
15 $
20 $
25 $
30 $
35 $
Implied COCA
2.5


Additional customer metrics for the organic business for the period ending March 31, 2013, were as follows:
 
Quarterly new customer additions excluding Albumprinter and Webs were approximately 2.5 million, reflecting 4% year over year growth over the
approximately 2.4 million new customer adds in Q3 of last fiscal year.  New customer orders grew modestly in North America and Asia Pacific, but
declined slightly year over year in Europe due to recent execution challenges as well as a deliberate trimming of planned advertising expense this
quarter.
Vistaprint uses the term “implied cost of customer acquisition” or “implied COCA” to describe total advertising expense in a period divided by the
number of unique first time customers in that period.  The second chart illustrates our implied COCA, at approximately $27, was roughly flat from Q2 to
Q3 and was slightly higher than the prior fiscal year third quarter.
Advertising costs for the organic business were $66.4 million, or 24.6% of organic revenue in the quarter.  This is lower than recent quarters as we
optimize spend as a result of applying learnings from past investments to our spending plans, as well as trimming the least efficient spend in Europe as
our returns there are currently lower than initially anticipated. 


Historical Revenue Driver Metrics
(Quarterly)
14
15.7
11.4
11.9
*trailing twelve month at period end
12.9
Organic
13.8
14.4
14.9
15.4
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
TTM Unique Customers (M)
11.4
11.9
12.9
13.8
14.4
14.9
15.4
15.7
TTM New
Customers (M)
7.4
7.7
8.4
9.0
9.4
9.7
10.0
10.1
TTM Repeating Customers (M)
4.0
4.2
4.5
4.8
5.0
5.2
5.4
5.6
TTM New Customers
65%
65%
65%
65%
65%
65%
65%
64%
TTM Repeating Customers
35%
35%
35%
35%
35%
35%
35%
36%
TTM Unique Customers
19%
19%
22%
24%
26%
25%
19%
14%
TTM New Customers
16%
17%
20%
25%
27%
26%
19%
12%
TTM Repeating Customers
25%
24%
25%
23%
25%
24%
20%
17%
Implied
Retention**
42%
42%
42%
43%
44%
44%
42%
41%
As % of Unique Customers
Y/Y Growth
4.0
4.2
4.5
4.8
5.0
5.2
5.4
5.6
7.4
7.7
8.4
9.0
9.4
9.7
10.0
10.1
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
TTM* Unique Customers (M)
New Customers Aquired in Period
Customers Repeating from Prior Periods
**TTM repeating customers as % of year-ago unique customers


Our unique customer metrics for the organic business on a trailing twelve month basis were as follows:
On a TTM basis for the period ending March 31, 2013, unique customer count was 15.7 million, reflecting 14% year over year growth of unique
customers. 
First-time unique customers in the TTM period ending March 31, 2013 grew 12% year over year while unique customers transacting from prior periods
grew 17% year over year.
As we have described in the past, many of the changes we have made since the beginning of FY12 are impacting our metrics in different ways.  While one of
our long-term objectives is to increase retained customers as a percent of the prior year’s total unique customer count, we previously noted that this metric
could decline in FY13 due to the significant acceleration of new customers we added in FY12 (the denominator of this metric), as well as some slowing of
repeat order activity due in part to some of our customer value proposition changes (which influences the numerator of this metric).  For example, excluding
the impact of retail partners, the percentage of repeating customers from prior periods would have been flat sequentially.


Historical Revenue Driver Metrics
15
Organic
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Average
Spend per Unique
Customer
$72
$73
$71
$69
$68
$67
$67
$68
Average Spend per New
Customer
$55
$55
$53
$52
$51
$50
$50
$50
Average Spend per Repeat
Customer
$100
$102
$100
$100
$99
$99
$97
$98
Average
Spend per Unique
Customer
4%
1%
(1%)
(6%)
(8%)
(6%)
(1%)
Average Spend
per New
Customer
2%
(2%)
(4%)
(7%)
(9%)
(6%)
(4%)
Average Spend
per Repeat
Customer
3%
2%
1%
(1%)
(3%)
(3%)
(2%)
Y/Y Growth
$55
$55
$53
$52
$51
$50
$50
$50
$100
$102
$100
$100
$99
$99
$97
$98
$72
$73
$71
$69
$68
$67
$67
$68
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Average Spend Per Unique
Customer (USD)
New
Repeat
Total
FY11-FY16, long-term target of  low- to mid- single digit growth in
bookings per unique customer.
Average Customer Spend:


Average spend per unique customer for the organic business on a trailing twelve month basis for the period ended March 31, 2013 was as follows:
Average spend per unique customer during the TTM period ending March 31, 2013 was $68, reflecting a 1% decline year over year. We believe this
decline was due to several factors, including: 
Our marketing execution in Europe, where we are seeing TTM average spend per unique customer continue to decline and create a drag on
the average.  This was due to lower growth of average spend for both unique new and repeat customers in the TTM period; and
The impact of our success with wholesale partnerships such as FedEx Office and Staples, for which we receive wholesale revenue per order
that is on average lower than our direct-to-customer business. 
Average spend per new customer acquired in the TTM period was $50, reflecting a 4% decline year over year.  This decrease was due to our new
customer AOV trends which were down slightly in the earlier few quarters of the TTM period due in part to the impact of factors such as less aggressive
cross-selling and growth of wholesale partnerships.   
Average spend per customer transacting in prior periods during the TTM period was $98, reflecting a 2% decline year over year.


Looking Ahead
16


FY13 Outlook Commentary
17
Narrowing revenue guidance range with one quarter
remaining in fiscal year
o
Operational performance on track
o
Currency fluctuations since January guidance reduce FY
outlook by ~$4M
o
Result is that we are narrowing the revenue guidance range
around the former guidance midpoint
Raising EPS guidance range
o
Strong annual profit performance despite revenue challenges


With just one quarter remaining in FY 2013, we are adjusting our full fiscal year guidance as follows:
Revenue
We are narrowing our revenue guidance range around the guidance midpoint set in January after adjusting for currency movements.
Operationally, our expectations for revenue are in line with the guidance we gave in January.
Currency has moved unfavorably since we gave guidance in January.  We are adjusting our expectations to reflect an expected $4M impact for the year.
EPS
With three quarters behind us in the fiscal year, we remain confident in our ability to deliver EPS in line with or above our prior annual guidance range. As a
result, we are raising our FY13 EPS guidance range.  Given that our year to date GAAP EPS is $0.78, the new range implies that we would have a net loss in the
fourth quarter at all parts of the range except the high end.


Financial Guidance*
(as of April 25, 2013)
FY13
ending 06/30/2013
Q4 FY13
ending 6/30/2013
Revenue
$1,150 -
$1,165
$263 -
$278
Revenue growth from FY 2012 period
13% -
14%
5% -
11%
Organic constant currency revenue growth estimate
11% -
12%
5% -
11%
GAAP EPS
$0.60 -
$0.80
EPS decline from FY 2012 period
(47%) -
(29%)
GAAP share count
34.5 million
FY13
ending 06/30/2013
Non-GAAP adjusted EPS
$1.94 -
$2.14
EPS decline from FY 2012 period
(1%) –
10%
Non-GAAP share count
35.2 million
Non-GAAP exclusions
$47.2
* Millions, except share and per share amounts and as noted
18
Consolidated
The Company is providing the following assumptions to facilitate non-GAAP adjusted net income per diluted share comparisons that exclude share-
based compensation related expenses, amortization of acquired intangible assets and tax charges related to the alignment of IP with our global
operations:


The table above is Vistaprint’s financial guidance as of April 25, 2013.  This guidance reflects our expected market opportunity and planned investments for
growth and competitive advantage.  Vistaprint specifically disclaims any obligation to update any forward-looking statements, which should not be relied upon
as representing our expectations or beliefs as of any date subsequent to April 25, 2013, the date of this presentation.
Our expectations for the full fiscal year ending June 30, 2013 are as follows: 
For full year revenue, our organic constant-currency growth expectations are 11% to 12% growth, and consolidated constant-currency growth
expectations are 14% to 15%.  If exchange rates stay the same as they were for the 30-day average in mid-January 2013, we would expect consolidated
revenue to be $1,150 million to $1,165 million, an increase of 13% to 14% year over year in U.S. dollars.  Of course, actual revenue will depend in part on
currency exchange rate development throughout the remainder of the fiscal year.   
Full fiscal year GAAP EPS, on a diluted basis, is expected to be between $0.60 and $0.80 based on about 34.5 million weighted average shares outstanding.
Our consolidated revenue expectations for the quarter ending June 30, 2013, the fourth quarter of fiscal year 2013, are expected to be in the range of $263
million to $278 million, a year-over-year increase of 5% to 11% in U.S. dollars,  constant currencies, as well as organic constant currencies.


Financial Guidance*
(as of April 25, 2013)
FY13
ending 06/30/2013
Q4 FY13
ending 6/30/2013
Revenue
$1,150 -
$1,165
$263 -
$278
Revenue growth from FY 2012 period
13% -
14%
5% -
11%
Organic constant currency revenue growth estimate
11% -
12%
5% -
11%
GAAP EPS
$0.60 -
$0.80
EPS decline from FY 2012 period
(47%) -
(29%)
GAAP share count
34.5 million
FY13
ending 06/30/2013
Non-GAAP adjusted EPS
$1.94 -
$2.14
EPS decline from FY 2012 period
(1%) –
10%
Non-GAAP share count
35.2 million
Non-GAAP exclusions
$47.2
* Millions, except share and per share amounts and as noted
19
Consolidated
The Company is providing the following assumptions to facilitate non-GAAP adjusted net income per diluted share comparisons that exclude share-
based compensation related expenses, amortization of acquired intangible assets and tax charges related to the alignment of IP with our global
operations:


We are providing the assumptions noted on our guidance slide to facilitate comparisons with non-GAAP adjusted net income per diluted share.  
Based on these assumptions, for the full fiscal year 2013, non-GAAP adjusted EPS is expected to be between $1.94 and $2.14, and excludes expected
acquisition-related amortization of intangible assets of approximately $10.4 million; share-based compensation expense and its related tax effect of
approximately $34.4 million; charges related to the alignment of acquisition-related intellectual property with global operations of approximately $2.4 million;
and 35.2 million shares outstanding.


Capital Expenditures Guidance
(as of April 25, 2013)
Expressed as percent of revenue
Actuals
Guidance
$63M
$63M
$76M
$95M
$85M
$101M
$37M
20
Consolidated
$46M
FY 2013 Guidance:
14%
6%
6%
3%
2%
2%
2%
2%
8%
7%
7%
9%
2%
2%
4%
3%
3%
3%
2%
3%
1%
1%
2%
2%
FY 2007
FY 2008
FY 2009
FY 2010
FY 2011
FY 2012
FY 2013-
High
FY 2013-
Low
Other
Land and Facilities
Manufacturing &
Automation Equipment
25%
16%
15%
5%
8%
15%
5%
7%
$85M -
$95M
7%
-
8%
of
revenue
guidance midpoint


This chart shows capital expenditures in dollars and as a percentage of revenue for the past several years, and also shows our expectations for fiscal 2013 at the
midpoint of our revenue guidance range. We expect capital expenditures as a percentage of revenue and in absolute dollars to increase in fiscal 2013 over 2012.  
For FY 2013, we expect capital expenditures of $85 to $95 million, or 7% to 8% of our revenue guidance midpoint.  This guidance includes the expansion of our
Venlo production facility, capital expenditures to create a small production facility in India, and other IT and manufacturing equipment requirements to support
our growth plans. 


Ceasing Quarterly Guidance in FY14
21
Stopped quarterly EPS guidance last year
Stopping quarterly revenue guidance effective next earnings release
o
Consistent with fiscal year focus of management objectives
o
Focus on long-term value creation
Expect to guide to annual revenue and EPS for foreseeable future
o
With each quarterly earnings release


Please recall that we stopped providing quarterly EPS guidance at the beginning of FY2013.
Effective with our next earnings release we will also stop providing quarterly revenue guidance.  We manage our financial budgets on a fiscal year basis, not
quarterly.  We believe that managing to quarterly public guidance is not helpful to achieving those annual targets and, in fact, can create incentives to manage
to suboptimal outcomes when viewed from a long-term value creation perspective.
For the foreseeable future we expect to continue to provide full fiscal year (annual) revenue and EPS guidance with each quarterly earnings release.


Early Thoughts on FY14
22
FY14 planning not yet completed
o
Comments on this page are preliminary and subject to change
Remain committed to driving toward meaningful EPS growth and
margin expansion in FY14
o
Specific profit levels to be established over coming months
o
Expect to seek balance of long-term value creating investments
and near-term margin expansion
Will
share
FY14
outlook
on
next
earnings
call
and
at
the
August
6
th
investor day


We have not yet completed our planning process for FY14, so the following comments are preliminary and subject to change. Over the next three months, we will
make decisions about our FY14 operating plan that will have an impact on our financial objectives for next year.  As such it’s too early to share detailed
expectations with you at this time.
At a high level, we remain committed to driving toward our plans for meaningful earnings growth and margin expansion in fiscal year 2014, which we believe we
can deliver by leveraging the substantial investments we’ve made over the past two years.  We expect to balance the opportunity to expand our profit margins next
year with continued investments that will drive long term value creation, such as improvements to our customer value proposition, our manufacturing capabilities,
our foundations for future growth and our engineering resources.
We look forward to sharing our outlook and guidance for FY14 revenue and profit margins on our fiscal year-end earnings call and in our subsequent Investor Day
on August 6, 2013.


Summary
Solid revenue results relative to guidance, but lower
growth than original plan for the year
Continued focus on strategic initiatives
Believe we have the right strategy to drive
o
Long-term revenue and profit growth
o
Competitive advantage
o
Significant value for long-term shareholders
23


In summary, our third quarter revenue results were solid relative to the expectations we set three months ago.  Though our revenue growth is tracking below
our initial plan for the year, we remain confident in our ability to improve our execution over time.
In the meantime, we will continue to focus on our objectives to improve our customer value proposition, invest in life time value based advertising, improve
our manufacturing and supply chain capabilities, and lay foundations for future growth in digital marketing, the home and family market and in Asia. 
Additionally, we are building a balanced plan for FY14 that fuels investment in these initiatives while enabling us to begin to drive margin expansion.  We
believe focusing on these areas will help us deliver long-term value to customers, our employees and our shareholders.
We look forward to speaking with you next quarter.


Q&A Session
Please go to the
Investor Relations section of www.vistaprint.com
for the live Q&A call at
5:15 pm EDT on April 25, 2013


Q3 Fiscal Year 2013
Financial and Operating Results Supplement


Total Company Organic Growth Rates
(Excludes Albumprinter and Webs)
Please see reconciliation to reported revenue growth rates at the end of this presentation. 
11%
reported
11%
constant-currency
FY10
28% constant-
currency growth
26
FY11
22% constant-currency growth
FY12
20% constant-currency growth
Organic
YTD FY13
13% constant-currency growth
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Constant-Currency
Reported
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current
period using the prior year period’s average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and
losses on effective currency hedges recognized in revenue.


Segment Revenue Growth Rates
Constant Currency Organic
Organic
0%
10%
20%
30%
40%
50%
60%
70%
North America
45%
36%
43%
35%
39%
45%
37%
40%
33%
29%
24%
10%
0%
10%
20%
30%
40%
50%
60%
70%
APAC
28%
27%
30%
21%
22%
21%
22%
18%
11%
1%
9%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Europe
18%
15%
16%
21%
18%
17%
20%
21%
18%
19%
18%
15%
27


Gross Margin and Gross Profit
28
FY10  64.2%
FY11  64.8%
FY12  65.2%
Consolidated
FY13 YTD  66.0%
$105
$108
$155
$133
$133
$134
$200
$169
$162
$163
$234
$189
63.6%
63.1%
66.3%
65.3%
63.9%
63.2%
66.8%
65.5%
64.6%
65.0%
67.2%
65.5%
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Gross Profit (millions)
GM %


GAAP Net Income (Loss) and Net Margin
29
FY10  $68
FY11  $82
FY12  $44
Consolidated
FY13 YTD  $27
$12
$11
$34
$23
$14
$8
$32
$0
$4
$(2)
$23
$6
7.1%
6.3%
14.5%
11.3%
6.9%
3.8%
10.6%
0.1%
1.5%
-0.7%
6.6%
2.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
$(2)
$3
$8
$13
$18
$23
$28
$33
$38
$43
$48
$53
$58
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
GAAP Net Income (loss), in millions
GAAP Net Margin


Non-GAAP Adjusted Net Income*
and Adjusted Net Margin
30
FY10  $91
FY11  $105
FY12  $77
Consolidated
FY13 YTD  $62
$17
$16
$40
$28
$20
$13
$38
$11
$15
$9
$36
$17
10.5%
9.6%
17.3%
13.8%
9.4%
6.1%
12.6%
4.4%
5.9%
3.5%
10.3%
5.9%
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Non-GAAP Adjusted Net Income (millions)
Non-GAAP Adjusted Net Margin
*Non-GAAP adjusted net income for all periods presented excludes the impact of share-based
compensation expense and its related tax effect, amortization of acquired intangibles, and charges
related to the alignment of Webs IP with our global structure.  Please see reconciliation to GAAP net
income at the end of this presentation.


Q3 Income Statement Comparison to Prior Year
(as a percentage of revenue)
31
Consolidated
3.4%
3.0%
9.0%
10.8%
14.9%
13.8%
38.2%
37.9%
34.5%
34.5%
Q3 FY2013
Q3 FY2012
Cost of revenue
Marketing and selling
Technology and development
General and administrative
Income from operations


Q3 Income Statement Comparison to Prior Quarter
(as a percentage of revenue)
32
Consolidated
3.4%
9.5%
9.0%
7.6%
14.9%
11.5%
38.2%
38.6%
34.5%
32.8%
Q3 FY2013
Q2 FY2013
Cost of revenue
Marketing and selling
Technology and development
General and administrative
Income from operations


Share-Based Compensation* (millions)
*  Share-based compensation (SBC) expense includes SBC-related tax adjustment.
33
FY10  $23.2
FY11  $22.4
FY12 $26.1
Consolidated
YTD FY13 $25.3
$5.7
$5.6
$6.4
$5.3
$5.1
$4.9
$5.0
$7.6
$8.6
$8.4
$8.5
$8.4
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13


Revenue Seasonality
(Excludes Albumprinter and Webs)
* Home and family revenue is calculated using a product format-based approach
34
Organic
$164
$167
$234
$204
$209
$212
$284
$244
$235
$233
$323
$270
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Small Business Marketing
Home and Family*


Q3 FY 2013 Bookings by Marketing Channel
(excludes Albumprinter and Webs bookings)
~2.5 million new customers in Q3 FY2013
Paid
Search
Other
Channels
and Partners
3
rd
Party Permission-
Based email
Direct URL Type-In
Paid
Search
Other
Channels and
Partners
Our Own
Permission-Based
email
Direct URL Type-
In
First-time Order Bookings: 32%
Repeat Order Bookings: 68%
Our Own
Permission-Based
email
35
Organic


Balance Sheet Highlights
Balance Sheet highlights, in millions, at period end
03/31/13
12/31/12
09/30/12
06/30/12
3/31/12
Total assets
$616.4
$653.7
$620.5
$592.4
$588.0
Cash and cash equivalents
$51.3
$64.7
$59.3
$62.2
$52.1
Total current assets
$104.4
$132.3
$114.6
$115.6
$103.5
Goodwill and intangible assets
$174.3
$179.2
$179.5
$180.7
$192.0
Total liabilities
$414.7
$443.8
$421.3
$403.1
$306.0
Current liabilities
$154.0
$182.4
$129.4
$142.0
$148.1
Long-term debt
$229.0
$230.5
$259.3
$229.0
$126.5
Shareholders’
Equity
$201.7
$209.9
$199.2
$189.3
$281.9
Treasury shares  (in millions)
10.9
16.4
15.7
15.8
13.0
36
Consolidated


Total Debt
Availability under our credit facility
3/31/13
Maximum aggregate available borrowing amounts
$500.0M
Outstanding borrowings of credit facility
($238.5M)
Remaining amount
$261.5M
Limitations to borrowing due to debt covenants and other obligations*
($24.2M)
Amount available for borrowing as of March 31, 2013
$237.3M
37
Consolidated
* Our borrowing ability can be limited by our debt covenants each quarter. These covenants may limit our borrowing capacity
depending on our leverage, other indebtedness, such as installment obligations and letters of credit, and other factors that
are outlined in the restated credit agreement filed as an exhibit in our Form 8-K filed on February 13, 2013.
Credit facility in place with aggregate loan commitments of $500.0M
Interest rate is LIBOR plus 1.25% - 2.0%, depending on leverage
Currently in compliance with all covenants.  Key covenants are:
o
Total leverage ratio not to exceed 3.5x TTM EBITDA (reducing to 3.25x in 1 year and 3.0x in 2 years).
o
Interest coverage ratio of at least 3.0.
o
Maximum of $400M of share repurchases allowed over the credit facility tenor (2/8/2013 to 
2/8/2018). If $400M is reached, an additional $25M per year is allowed.


Q3 FY13 Capital Expenditure Breakdown
Q3 CapEx: $11.2M
1
3
2
38
Consolidated
1   Land, building and construction, leasehold improvements, and furniture and fixtures
2   All manufacturing and automation equipment, including offset and digital print lines, other printing 
equipment, pre-press and post-press equipment such as cutters, and automation equipment
3   IT infrastructure, software and office equipment
40%
31%
29%
Land/Facilities
Mfg & Automation Equipment
Other


Appendix
Including a Reconciliation of
GAAP to Non-GAAP Financial
Measures


About
non-GAAP financial measures
To supplement Vistaprint’s consolidated financial statements presented in accordance with
U.S. generally accepted
accounting principles, or GAAP, Vistaprint has used the following measures defined as non-GAAP financial measures by
Securities and Exchange Commission, or SEC, rules: non-GAAP adjusted net income, non-GAAP adjusted net income
per diluted share, free cash flow, constant-currency revenue growth, and constant-currency organic revenue growth. The
items excluded from the non-GAAP adjusted net income measurements are share-based compensation expense and its
related tax effect, amortization of acquisition-related intangibles, and tax charges related to the alignment of
acquisition-
related intellectual property with global operations.  Free cash
flow is defined as net cash provided by operating activities
less purchases of property, plant and equipment, purchases of intangible assets, and capitalization of software and
website development costs.  Constant-currency revenue growth is estimated by translating all non-U.S. dollar
denominated revenue generated in the current period using the prior year period’s average exchange rate for each
currency to the U.S. dollar and excludes the impact of gains and
losses on effective currency hedges recognized in
revenue.  Constant-currency organic revenue growth excludes the impact of currency as defined above and revenue
from acquired companies.  
The presentation of non-GAAP financial information is not intended to be considered in isolation or as a substitute for the
financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP
financial
measures,
please
see
the
tables
captioned
“Reconciliations
of
Non-GAAP
Financial
Measures”
included
at
the
end of this release. The tables have more details on the GAAP financial measures that are most directly comparable to
non-GAAP financial measures and the related reconciliation between these financial measures.
(continued on next page)
40


About
non-GAAP financial measures
continued…
Vistaprint’s management believes that these non-GAAP financial measures provide meaningful supplemental
information in assessing our performance and when forecasting and analyzing future periods. These non-GAAP
financial measures also have facilitated management’s internal comparisons to Vistaprint’s historical performance and
our competitors’
operating results. 
Management provides these non-GAAP financial measures as a courtesy to investors.  However, to
gain a more
complete understanding of the company’s financial performance, management does (and investors should) rely upon
GAAP statements of operations and cash flow.
41


Reconciliation: GAAP to Non-GAAP Results
FY 2003
FY 2004
FY 2005*
FY 2006
FY 2007
FY 2008
FY 2009
FY2010
FY2011
FY2012
GAAP Net Income
$473
$3,440
($16,218)
$19,234
$27,143
$39,831
$55,686
$67,741
$82,109
$43,994
Share-based
compensation and
related tax effect
$0
$0
$0
$4,850
$8,765
$15,275
$20,177
$23,156
$22,400
$26,060
Amortization of
acquired intangible
assets
-
-
-
-
-
-
-
-
-
$5,754
Webs IP transfer
-
-
-
-
-
-
-
-
-
$1,235
Non-GAAP
Adjusted Net Income
$473
$3,440
$4,782
$23,146
$35,908
$55,106
$75,863
$90,897
$104,509
$77,043
Net Income –
Annual
($ in thousands)
*Fiscal 2005 non-GAAP results exclude a contract termination payment of $21mm
Note: share-based compensation expense includes tax effects
42


Reconciliation: GAAP to Non-GAAP Results
.
Fiscal
Year 2010
Fiscal Year 2011
Fiscal Year 2012
Fiscal Year 2013
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
GAAP Net Income
$11,650
$10,781
$34,014
$22,917
$14,397
$8,172
$31,697
$274
$3,851
$(1,696)
$22,960
$5,866
Share-based
compensation and
related tax effect
$5,662
$5,550
$6,435
$5,285
$5,129
$4,876
$5,021
$7,566
$8,596
$8,445
$8,540
$8,353
Amortization of
acquired intangible
assets
-
-
-
-
-
-
$1,148
$2,381
$2,225
$2,178
$2,243
$2,275
Webs IP Transfer
-
-
-
-
-
-
-
$1,017
$218
-
$2,164
$431
Non-GAAP
Adjusted Net
Income
$17,312
$16,331
$40,449
$28,202
$19,526
$13,048
$37,866
$11,238
$14,890
$8,927
$35,907
$16,925
Net Income (Loss) –
Quarterly
($ in thousands)
43


Diluted Earnings Per Share -
Annual
Reconciliation: GAAP to Non-GAAP Results
44
FY 2006
FY 2007
FY 2008
FY 2009
FY2010
FY2011
FY2012
GAAP Net Income Per Share
$0.45
$0.60
$0.87
$1.25
$1.49
$1.83
$1.13
Share-based Compensation
Per Share*
$0.09
$0.18
$0.31
$0.43
$0.49
$0.47
$0.65
Amortization of acquired
intangible assets
-
-
-
-
-
-
$0.14
Webs IP Transfer
-
-
-
-
-
-
$0.03
Non-GAAP Adjusted Net
Income Per Share
$0.54
$0.78
$1.18
$1.68
$1.98
$2.30
$1.95
Weighted average shares
used in computing Non-
GAAP EPS
(millions)
42.651
45.825
46.780
45.099
45.989
45.448
39.426
*Note: share-based compensation expense includes tax effects


Reconciliation: GAAP to Non-GAAP Results
.
Fiscal
Year 2010
Fiscal Year 2011
Fiscal Year 2012
Fiscal Year 2013
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
GAAP Net Income Per
Share
$0.26
$0.24
$0.75
$0.51
$0.32
$0.19
$0.82
$0.01
$0.10
$(0.05)
$0.66
$0.17
Share-based
Compensation Per Share*
$0.12
$0.12
$0.14
$0.12
$0.11
$0.12
$0.12
$0.20
$0.23
$0.24
$0.24
$0.24
Amortization of acquired
intangible assets
-
-
-
-
-
-
$0.03
$0.06
$0.06
$0.06
$0.06
$0.06
Webs IP Transfer
-
-
-
-
-
-
-
$0.02
$0.01
-
$0.06
$0.01
Non-GAAP Adjusted Net
Income Per Share
$0.38
$0.36
$0.89
$0.63
$0.43
$0.31
$0.97
$0.29
$0.40
$0.25
$1.02
$0.48
Weighted average shares
used in computing Non-
GAAP EPS
(millions)
46.136
45.704
45.625
45.079
45.156
42.569
39.041
38.346
37.620
35.793
35.156
35.217
Earnings Per Diluted Share -
Quarterly
*Note: share-based compensation expense includes tax effects
45


Reconciliation: Free Cash Flow
(in thousands)
46
Three Months Ended
Nine Months Ended
March 31,
March 31
2013
2012
2013
2012
Net cash provided by operating activities
$          8,135
$           9,620
$          103,318
$          121,300
Purchases of property, plant and equipment
(11,155)
(8,493)
(66,523)
(32,938)
Purchases of intangibles assets
(82)
(41)
(452)
(172)
Capitalization of software and website
development costs
(2,439)
(1,411)
(5,579)
(4,302)
Free cash flow
$        (5,541)
$            (325)
$          30,764
$          83,888


Reconciliation:
Constant-Currency Revenue Growth Rates
Quarterly
47
ASIA-PACIFIC
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Reported revenue growth
69%
48%
55%
50%
65%
67%
41%
47%
28%
28%
26%
6%
Currency impact
(24%)
(12%)
(12%)
(15%)
(26%)
(22%)
(4%)
(7%)
5%
2%
(3%)
4%
Revenue growth in constant
currency
45%
36%
43%
35%
39%
45%
37%
40%
33%
29%
24%
10%
Impact of acquisitions to growth in
constant currency
-
-
-
-
-
-
-
-
-
-
-
-
Revenue growth rate, ex
acquisitions, in constant currency
45%
36%
43%
35%
39%
45%
37%
40%
33%
29%
24%
10%
EUROPE
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Reported revenue growth
23%
18%
22%
22%
38%
31%
36%
29%
18%
12%
11%
8%
Currency impact
5%
10%
8%
(1%)
(15%)
(10%)
1%
5%
12%
11%
2%
0%
Revenue growth in constant
currency
28%
27%
30%
21%
22%
21%
37%
34%
30%
23%
14%
8%
Impact of acquisitions to growth in
constant currency
-
-
-
-
-
-
(15%)
(16)
(19%)
(22%)
(5%)
(3%)
Revenue growth rate, ex
acquisitions, in constant currency
28%
27%
30%
21%
22%
21%
22%
18%
11%
1%
9%
5%
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior 
year period’s average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges 
recognized in revenue.


Reconciliation:
Constant-Currency Revenue Growth Rates
Quarterly
48
NORTH AMERICA
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Reported revenue growth
19%
16%
16%
21%
18%
17%
20%
23%
20%
22%
20%
15%
Currency impact
(1%)
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Revenue growth in constant
currency
18%
15%
16%
21%
18%
17%
20%
23%
21%
22%
20%
15%
Impact of acquisitions to growth in
constant currency
-
-
-
-
-
-
-
(2%)
(3%)
(3%)
(2%)
0%
Revenue growth rate, ex
acquisitions, in constant currency
18%
15%
16%
21%
18%
17%
20%
21%
18%
19%
18%
15%
TOTAL COMPANY
Q4 FY10
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Reported revenue growth
22%
18%
20%
23%
27%
25%
28%
26%
20%
18%
16%
12%
Currency impact
0%
2%
3%
(1%)
(7%)
(5%)
0%
2%
5%
5%
1%
0%
Revenue growth in constant
currency
22%
20%
23%
22%
20%
20%
28%
28%
25%
23%
17%
12%
Impact of acquisitions to growth in
constant currency
-
-
-
-
-
-
(7%)
(7%)
(8%)
(10%)
(3%)
(1%)
Revenue growth rate, ex
acquisitions, in constant currency
22%
20%
23%
22%
20%
20%
21%
21%
17%
13%
14%
11%
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior year 
period’s average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges recognized in
revenue.


Reconciliation:
Constant-Currency Revenue Growth Rates
Annual
49
FY2009
FY2010
FY2011
FY2012
Reported revenue growth
29%
30%
22%
25%
Currency impact
7%
(2%)
-
0%
Revenue growth in constant currency
36%
28%
22%
25%
Impact of acquisitions to growth in constant currency
-
-
-
(5%)
Revenue growth rate, ex acquisitions, in constant currency
36%
28%
22%
20%
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior year period’s
average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges recognized in revenue.